Customers: Shop Here GET PAID
Businesses: Pay for Results Ads

In 1874, the Great Western Cattle Trail began as a commercial venture, providing much-needed income to Texas. Celebrate 150 years of the Trail by GETTING PAID to shop here. No bull, just rewards!

  • Customers: How to Get Cash Back

    Customers: How to Get Cash Back

    Reserve cash back of $1.00 or more online, then verify with the advertiser at purchase. Some advertisers choose to offer a larger amount. When your cash back account reaches $10 or more, request a check. Up to 7 times a month on each site, a $7.00 cash back bonus is added upon verification. Create a customer account now.

  • Businesses: How to Advertise (Pay for Results)

    Businesses: How to Advertise

    Businesses create their pay-for-results ad with no cost up front. Ads are invoiced only after a customer claims cash back, and the business has verified his or her purchase or presence (a successful result). For $1 customer cash back, you'll pay $4. High-value transaction businesses may choose to offer larger rewards to attract more customers. This advertising supports the promotional elements of the SHOPtheTRAIL campaign (events, billboards, flyers, and stories). Learn more now.

  • Towns: How to Participate

    Towns: How to Participate

    2024 is the 150th anniversary of the first cattle drive on the Great Western Cattle Trail. is a project to promote the Trail and businesses along it, backed by merchants, city councils, Chambers of Commerce, and Rotary Clubs. SHOPtheTRAIL includes a website for every participating town, as well as special events, press releases, billboards, and printed bag stuffers. A portion of each PFR verification goes toward funding local Trail promotions and events. Contact us to learn more.

Commerce builds communities.

Sample billboard you might see on a highway near the Trail